The market research we do investigates cultural expressions around us, from supermarket shelfs and branded communications to niche cultural movements, entertainment, digital ecosystems and anywhere else culture exists.
We help brands and corporations develop effective communication strategies that inspire, genuinely match the brand essence and play a relevant role in today’s cultural momentum and people’s life.
Disclose your category dynamics, competitors positioning and potential growth spaces. Amplify the possibilities of your brand through adjacent categories and broader cultural inspiration while building cultural bonds.
Strategy
Design
Bridge strategy and execution through inspiring design tools and visualisations. Empowering qualitative validation sessions, creative workshops with designers and bringing efficiency to the execution process.
Anticipate possible futures and be ahead of change identifying emergent cultural movements, designs visual evolution and behavioural shifts that impacts your brand and category.
Innovation
Build strong brands by recombining research and creative tools, empowering your creative briefs and market research strategies
Our philosophy
We guide our work through analytic lenses and cultural grounds, and love helping our clients become part of today´s cultural momentum. We also approach culture ourselves by making art cross-overs with brands, collaborating with universities and art exhibitions. We stimulate and channel creativity to challenge the boundaries of the established and reformulate the possibilities of how we live.
Why Symbiosis
We are called Symbiosis because we are part of the cultural ecosystem we live in, decoding and inter-relating with our surroundings, and because symbiotic networks applies to nature as much as it does to culture and our clients business.
A multicultural team of semioticians, cultural analysts, researchers, designers, artists and creators from different backgrounds.
Who we are
We started in 2018 in Shanghai, facilitating insights in China and the Asiatic region. Today we are also based in Mexico and have global reach, integrating multi-market projects across the globe.
When we started
Let´s get the conversation started
Amplify the possibilities of your brand
